Ep. 12: Stand for Something to Make a Greater Impact

Ep. 12: Stand for Something to Make a Greater Impact

Low barrier to entry in the internet market place has created a whole lot of competition in the Yoga industry. But if you look closely, every Yogi is doing the same thing. We. have a "me too" movement in the yoga world where competition is high but no differentiation.

In order to create a successful business in Yoga, you must stand for something. Doing what everyone else is short sighted, in order to build a profitable, sustainable business, you need much more than tactics. You need a strategy to clarify your message and get clear on what you stand for. 

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